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TINDER LOST ITS SHIT OVER THAT ‘VANITY FAIR’ STORY

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Outlet: Thrillist

Yesterday, as millions of its users swiped left and right ’round the world, the mobile match-making monolith Tinder took to its Twitter account. This is not, itself, bad news; #brands use Twitter to #engage all the time. But what burst forth from the dating app’s verified Twitter handle was hardly garden-variety, on-message micro-content. No, no. What burst forth was 30 consecutive tweets responding to a piece in the September issue of Vanity Fair called “Tinder and The Dawn of The Dating Apocalypse.”

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